Cookie-Cutter Community? Why not throw in a few raisins?

In communities where homes look identical, sellers and their agents should consider taking steps to distinguish their home from the herd. A few simple tweaks can create a little atmosphere, transforming a home from just another one on the block to the "must-have" in the crowd.

Here are some little things you can do to create a great first impression:

1. A well-groomed lawn and lush shrubs, flowers

2. Fresh paint on the door, window casings, and trim

3. Accentuate the positive: market the granite floors and modern appliances in your take-home material

4. Furnish an empty space, even if you have to rent furniture

5. Show photographs of the house really dolled-up, try festive holiday photos


Subtle aesthetic adjustments outdoors say "come on in!" while flowers in a vase in the entryway will say: "we're glad you're here!"

The seller of a look-alike home should be familiar with other listings in his community. Floor plans vary from house to house, as do details such as flooring material and countertops. By knowing what the competition is offering, an informed seller and agent can focus on setting this house apart from the rest.

Lastly, in a look-alike community, a seller can't go wrong in planning a "brokers open house." The fact is that top-selling agents are influential and can and determine which properties their buyers will see. A successful brokers' open house will create a buzz. Good gourmet food or a home-cooked spread is a great way to entice, and uncommon food creates a lasting impression. Chances are, the nuances you love in a home will be the same ones that attract a buyer who will feel just right in it.