California Real Estate News Buying a House: Disclosures, laws, information for investors and first home buyers.

  • Real Estate Marketing Strategies: Are You A Salesperson Or Are You A Service Person?

    By Maya Bailey Ph.D. - Contributing Writer
    Real Estate Marketing Strategies: Are You A Salesperson Or Are You A Service Person?

    Have you ever considered this question? When you are doing your real estate business, do you feel more like a "salesperson" or more like a "service person"? What do you think the difference is for your... » more

  • Selling In Tough Markets

    By Phoebe Chongchua - Realty Times
    Selling In Tough Markets

    Selling your home in a tough market is stressful, but there are things that you can do to help speed up the process. Even simple details like rearranging furniture and replacing light bulbs can bring better results with... » more

  • Moving During the Holidays

    By Carla Hill - Realty Times
    Moving During the Holidays

    It's the holiday season! For many readers out there this season is taking on a whole new meaning. Cold weather, rain, and snow doesn't keep a good buyer down. There are great deals to be had all year round. Buying doesn't always... » more

  • Sellers: Letting Go

    By Carla Hill - Realty Times
    Sellers: Letting Go

    The decision to sell your home can come with a mixed bag of emotions. There is uncertainty and fear about how quickly your home will sell and for what dollar amount. There may be guilt about leaving behind... » more

  • Keeping Up The Yard Through The Winter

    By Phoebe Chongchua - Realty Times
    Keeping Up The Yard Through The Winter

    This is the time when people start to want to stay indoors a bit more, especially when the temperatures significantly drop. But you can't neglect your outdoor patios and decks, especially if you plan to sell soon. Buyers... » more

  • Real Estate Marketing Strategies - How To Stay Positive In Today's Market

    By Maya Bailey, Ph.D. - Contributing Writer
    Real Estate Marketing Strategies - How To Stay Positive In Today's Market

    So many real estate professionals today are wondering, "How can I stay positive in today's market?" Like any discriminating real estate professional, you realize the value of a positive mental attitude. Here are... » more

  • Comforting Today's Sellers

    By Realty Times
    Comforting Today's Sellers

    Let's face it. The market is not what it once was. Many sellers have no idea that prices have fallen. Many others have heard news reports about an ailing housing market, but don't have a real feel for how this affects them. Still other... » more

  • Staying Ahead Even In A Tough Real Estate Market

    By Phoebe Chongchua - Realty Times
    Staying Ahead Even In A Tough Real Estate Market

    Whether you're a buyer or a seller, staying ahead in a tough real estate market can be a challenging task. Buyers are looking for extraordinary deals and sellers still want top dollar. The decision of whether to buy or... » more

  • 30-Year Fixed Mortgage Rate Falls Below 4 Percent

    By Realty Times
    30-Year Fixed Mortgage Rate Falls Below 4 Percent

    Freddie Mac released the results of its Primary Mortgage Market Survey, showing the average rate for the conventional 30-year fixed mortgage dropping below 4 percent for the first time in history amid increasing... » more

  • Real Estate Marketing Strategies: How to Attract Your Ideal Client

    By Maya Bailey Ph.D. - Contributing Writer
    Real Estate Marketing Strategies: How to Attract Your Ideal Client

    Wouldn't it be nice to know that you had the power to attract only those clients that you really love to work with? Imagine the joy and satisfaction you'd feel getting up in the morning knowing that your day would be filled... » more

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Property ID Corporation in Los Angeles offers California real estate news to investors, first time home buyers, realty associations and real estate agents. As a news service we provide home buying and selling tips for both realtors and first time home buyers. We cover the real estate news from Southern California, San Diego to the bay area San Francisco.

Property ID Corporation is the industry founder for natural hazard disclosure statements. We know that a California home buyers first priority is often the financing side, including low down payments, alternative financing and current California home prices. However “knowing what the new home is all about” may be a crucial issue in purchasing a new home. Our mission as a California real estate information company is to provide both the industry and the first time home buyer the critical documents they need before a new home purchase.